It’s the clever homewares brand whose unique designs are spotted in kitchens, bathrooms and homes around the world.
From nests of chopping boards to citrus squeezers, knife blocks and space-saving pans, everyone has or knows someone with a Joseph Joseph item.
But how does British founder Richard Joseph come up with his ideas?
Supermarkets, shopping and deals: Sign up for newsletters 
And what are his favourite products among the many different Joseph Joseph items?
Recently, Best Picks sat down with the entrepreneur to find out some of his secrets — and the top products you need to invest in.
Joseph Joseph was established in 2003 by Richard and his twin brother Anthony, after they designed their “very first product: a glass chopping board”.
“Growing up in a family deeply rooted in design and manufacturing, we have a shared passion for innovation and creating problem-solving solutions to improve everyday tasks around the house,” Richard tells Best Picks.
“Our ethos has remained consistent for over 20 years.
“We want to create high quality, brilliantly useful designs that make life easier.
“What started as a side project born out of our fascination with smart design soon evolved into the foundation of our new venture.”
Over the years, Joseph Joseph has designed all sorts of game-changing gadgets — whether you’re after an amazing garlic press, a multi-section laundry basket or clever draining board.
Most recently, it launched its revolutionary Space cookware range, which has been designed to save 50 per cent more space than standard cookware.
It does this thanks to “revolutionary” SwingLock technology, which allows the pans’ ergonomically-designed stainless steel handles to fold in on themselves.
The collection was five years in the making, and it has been expertly created for cooks and made for storage.
“We spent years on this design so that it not only delivers professional quality, but solves the age-old problem of cookware storage,” Richard says.
“The engineered folding handle is totally solid in use and, with a simple click mechanism, folds inwards for compact and space-saving cookware storage.
“It’s the gift I’ll be giving to everyone and the innovation we are most proud of.”
When it comes to the brand’s ideas in general, Richard says it’s all about working out the pain points — and trying to solve them.
“Identifying the problems to tackle when launching new products is all about honing in on the challenges people face in their day-to-day routines,” Richard says.
“We’re driven by a relentless pursuit of improvement, constantly seeking to understand how we can make tasks in the home more efficient and enjoyable.”
He adds: “By researching, prototyping and testing our ideas in our London design studio, Antony and I ensure that our products not only meet, but exceed the demands of modern living.”
And as for what’s next? The world is Joseph Joseph’s oyster.
“We’re always exploring new ideas; we love solving problems around the home and finding innovative solutions to everyday gripes and frustrations,” Richard says.
“There are so many exciting designs in development in our studio and test kitchen in London, watch this space!”
To shop from Joseph Joseph, head to the website here now.
You can also shop the brand on Amazon here.
Prices are correct at the time of publication.
The top five Joseph Joseph buys
1. Space Folding Handle Ceramic Non-Stick 32cm Blue Wok, $269.95
2. Tota Trio 90L Black Laundry Separation Basket, $153.97
3. Extend Steel Expandable Stone Dish Drainer, $159.95
4. Folio Steel Four-Piece Black Chopping Board Set, $199.95
5. Flex Matte Black Toilet Brush, $69.95
