Daniel Ricciardo has reached a milestone in his Hollywood journey, with his TV show about Formula One picked up after two years of work behind the scenes.
The Australian F1 driver’s project is backed by the Disney-owned streaming service Hulu.
‘Downforce’ has now received a pilot order with Ricciardo confirmed as an executive producer.
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Ricciardo, a popular figure in the US, has previously described the show as stemming from “a reality of what F1 is like, but with a bit of Hollywood behind it” and inspired by the likes of Entourage and Ballers.
It will centre around a “heiress to a dynastic racing team thrust back into the family business”.
“She needs to make some hard choices about the future of the team and her family’s legacy,” Hulu said.
Alec Berg, a TV veteran who wrote and produced for Seinfeld and Curb Your Enthusiasm, and Alec Countee have been announced as writers and showrunners.
Berg co-created Barry and was a key figure behind Silicon Valley while he has directed each of those shows as well as New Girl.
Ricciardo’s move into TV comes with seven-time Formula One world champion Lewis Hamilton named as a producer of Brad Pitt’s upcoming F1 movie, which began filming last year.
“Obviously I hope it’s a success, but it’s not intended to challenge any of those, whether it’s Lewis’s, whether it’s Drive to Survive,” Ricciardo told RaceFans in 2022.
“I think it will be completely different.
“But if you said five other drivers have said they’re doing projects, honestly that would make me happy.
“Because we’re obviously trying to push the sport out into a bigger audience.”
Ricciardo said he did not want the show to play up his involvement.
“I’m just going to be there kind of as a fan in the background trying to lend some light,” he said.
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